Cool And Fraudulent Neuroscience

Specialization Is A Competitive Advantage

Diversifying your business’ income: good. Actually building something as successful as the PESO model: easier written about than done. Still worth trying tho! https://www.socialmediaexaminer.com/how-to-turn-intellectual-property-into-passive-income-for-your-agency/

BizDev, Baby

This is a nice list, but ignore everything they say about these channels and instead ask yourself: “how would intercepting my prospects in this channel help them understand what I do, respect my expertise, trust my professionalism, and remember me when they need my services or are asked for a referral?” THAT’s how you evaluate a marketing channel. https://ahrefs.com/blog/marketing-channels/ See also https://blog.hubspot.com/marketing/marketing-channels

Including this piece partially to troll y’all, and partially because it raises a basic question: “How many of your buyers are GenZ, and by the time GenZ becomes buyers for your services, a) will you be retired yet and b) how much will their “GenZ specialness” have become standard business services buyer behavior that is not one iota different than what we see today? https://www.marketingdive.com/spons/3-ways-your-brand-can-build-community-with-gen-z-on-social-media/702901/ See also:

• https://adage.com/article/opinion/attracting-gen-z-5-sustainable-ways-engage-generation/2536301

• https://adage.com/article/opinion/engaging-gen-alpha-4-strategies-attract-most-technologically-savvy-generation/2535251

• https://adage.com/article/opinion/gen-z-and-corecore-how-brands-can-reach-increasingly-pessimistic-generation/2534426

• https://adage.com/article/opinion/why-marketers-must-align-strategies-evolving-consumer-norms-and-values-2024/2535961