Evolving in Marketing, Meta Cuts Off API Access to Facebook Groups, and Hiring Low-Experience, High-Potential Candidates

The Money’s In The (business) Model

Customer experience expert Dan Gingiss explains how companies can shift to a customer-focused mindset. He says providing exceptional customer experiences should be a part of your business’s culture, and every employee should feel enabled to have it as part of their job. He also discusses common mistakes companies make around data and customer feedback. https://www.socialmediaexaminer.com/beyond-transactions-how-to-build-lasting-client-partnerships/ 

Marketing has undergone significant shifts over the past 30 years. No matter the platform, marketing begins with strategy before tactics. By positioning yourself as a trusted advisor focused on strategy, you and your agency can evolve along with new tools while building lasting business relationships. This article details how one marketer made the move from vendor to trusted advisor. https://www.socialmediaexaminer.com/how-to-move-from-agency-vendor-to-trusted-marketing-advisor/ 

David Baker: Partnerships are not as wonderful as the would-be partner might think. An equity shareholder will likely have a stronger, more enforceable non-compete than a key employee will. Bankruptcy can erase obligations, but two things are impervious to bankruptcy filings: student loans and taxes. https://punctuation.com/are-they-ready-to-be-a-partner/ 

BizDev, Baby

Meta announced that it will be deprecating its Facebook Groups API within 90 days. The API is used by developers and businesses to schedule posts to Facebook Groups. The shutdown of the API will cause problems for companies that offer solutions to customers who want to schedule and automate their social media posts. https://techcrunch.com/2024/02/05/meta-cuts-off-third-party-access-to-facebook-groups-leaving-developers-and-customers-in-disarray/ 

CJ Chilvers is the founder of Morning Brew and the author of “Principles for Newsletters.” He shares how to make newsletters work for you and your readers. https://inboxcollective.com/15-lessons-from-30-years-in-newsletters/ 

Jim Habig, VP of Marketing at LinkedIn, shares his key insights and tips for using LinkedIn for lead generation in 2024 and beyond. Generating leads is important because, with nurturing, potential clients can become paying clients. https://blog.hubspot.com/marketing/generate-leads-on-linkedin