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Future-Proofing Business Models, Shifting to Security Advisors, and Thriving for 25+ Years

The Money's In The (business) Model

Future-proofing your business model, capacity planning, and AM billables: Agency Q&A with Karl Sakas

In this insightful Q&A session, Karl Sakas addresses the critical aspects of capacity planning, business strategy, and service offerings. Agency leaders are provided with actionable insights to reinforce their business models against future uncertainties and to foster sustainable growth by optimizing resources and encouraging team commitment. https://sakasandcompany.com/future-proofing-business-model-capacity-planning-qa-with-karl-sakas/

Why you should shift from selling software to becoming a security advisor with Microsoft 365

This article urges Managed Service Providers (MSPs) to transition from merely selling software to offering comprehensive security advice using Microsoft 365. It lays out the advantages of adopting this approach, the key steps involved, and significant considerations for MSPs looking to position themselves as trusted security advisors in the AI and Copilot era. https://www.pax8.com/blog/becoming-security-advisor-with-microsoft-365/

How to Thrive as a Small Business for 25+ Years

Marking a quarter-century milestone, the author shares twelve practices that have been instrumental in the longevity and success of her marketing agency. These practices span vision, customer focus, innovation, to work-life balance, offering valuable lessons on sustainability and growth for small businesses. https://succeedasyourownboss.com/how-to-thrive-as-a-small-business-for-25-years/

Starting Tomorrow, You Can No Longer Bill for Time

This pioneering article challenges the conventional hourly billing practice, advocating for a transition towards output-based pricing models for marketing agencies and software development firms. Such a shift aims to align billing practices with those in other industries while addressing modern challenges such as AI integration. https://www.ignitiongroup.com/propulsion-blog/starting-tomorrow

9 Financial Challenges Digital Agencies Face and How To Overcome Them

This guide tackles the financial dilemmas digital agencies confront, presenting nine significant challenges from revenue generation to talent retention. It offers practical strategies for agencies to navigate these issues, paving the way for scaling growth and devising successful exit plans. https://parakeeto.com/blog/9-financial-challenges-digital-agencies-face-and-how-to-overcome-them/

They Blinded Me With Science

How Social Media Influences Consumer Purchasing Decisions

This article investigates social media's powerful effect on consumer buying behavior, focusing on tactics such as influencer marketing, targeted ads, and social proof. It underscores the ability of social platforms to exploit human instincts, creating urgency and capitalizing on FOMO to boost sales. https://www.techwyse.com/blog/social-media-marketing/how-social-media-influences-consumer-purchasing-decisions

Specialization Is A Superpower

A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler

Philip Kotler reflects on the extensive changes in marketing over the past fifty years and presents forward-looking insights. Addressing the digital revolution, new marketing tools, and emerging industry challenges, Kotler underscores the imperatives of customer-centricity, innovation, and ethical marketing. https://www.ama.org/2024/03/12/a-lifetime-in-marketing-lessons-learned-and-the-way-ahead-by-philip-kotler/

7 Insights for Navigating B2B Design

This article reveals seven insights key to transitioning from B2C to B2B design, distilled from firsthand experience in cybersecurity startups. It stresses the importance of understanding the interplay between users and buyers, the value of qualitative data, and the high stakes involved in modifying enterprise software. https://www.betterbydesign.cc/p/7-insights-for-navigating-b2b-design

International opportunities for Indian lawyers with contract drafting skills

Unfolding the crucial role of contract drafting, this article outlines the opportunities and skills needed by legal professionals and students aiming to excel in this domain, on a global scale. It casts contract drafting as a specialization with vast potential for both financial success and professional progress. https://blog.ipleaders.in/work-europe-indian-lawyer/

AI Is Augmented (human) Intelligence

How AI Is Changing Marketing Roles, Not Replacing Them

Contrary to fears of AI replacing jobs, this article illustrates how AI is revolutionizing marketing by augmenting human skills with data analytics, automation, and personalization. It presents examples of AI enhancing various marketing tasks, cementing its role as a valuable partner in the industry. https://digitalagencynetwork.com/how-ai-is-changing-marketing-roles-not-replacing-them/

How to Make AI Your Writing Sidekick for Content Marketing

This guide offers practical advice on integrating AI into content marketing workflows, from ideation through to editing. It positions AI as a useful tool that complements human expertise, streamlining content creation while preserving quality. https://moz.com/blog/make-ai-your-writing-sidekick

Are We Watching The Internet Die?

Examining the negative impacts of generative AI on the internet, this article warns against the proliferation of low-quality, AI-generated content. It explores the risk of a future internet dominated by a few platforms, undermining original, human-made content. https://www.wheresyoured.at/are-we-watching-the-internet-die/

Transforming the work of lawyers and judges

This speech addresses how AI is reshaping the legal profession, highlighting the importance of harnessing AI tools for more efficient and cost-effective legal services. It points towards the necessity of revisiting basic legal concepts to adapt to AI's growing influence. https://www.judiciary.uk/speech-by-the-master-of-the-rolls-ai-transforming-the-work-of-lawyers-and-judges/

Transforming Professional Services with AI: A Game-Changing Approach

Focusing on AI's potential within professional services, this article illustrates how AI can elevate efficiency, customer experience, and profitability. It provides actionable insights for incorporating AI, automating mundane tasks, and leveraging data for informed decision-making, alongside addressing talent and ethics challenges. https://neilpatel.com/blog/ai-in-professional-services/

Generative AI and the future of New York

Offering a detailed analysis, this article explores generative AI's impact on New York's workforce and the potential for occupational shifts. It highlights the dual facets of automation and net employment growth, suggesting stakeholder collaboration for adapting to these changes. https://www.mckinsey.com/industries/public-sector/our-insights/generative-ai-and-the-future-of-new-york

The Intelligence Revolution

Delving into the 'Intelligence Revolution' driven by generative AI, this article discusses the implications for job displacement and economic shifts. It proposes pragmatic ways to mitigate risks and embrace AI's benefits on personal, organizational, and societal levels. https://almosttimely.substack.com/p/almost-timely-news-the-intelligence

It's A Beautiful World

Source: Scope Of Work

Panamaximization

This piece outlines the Panama Canal Authority's strategies for managing water resources amidst a drought, from cross-filling locks to drafting a new reservoir plan. It underscores the intricate balance between operational necessities and environmental considerations. https://www.scopeofwork.net/panamaximization/

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