Future-Proofing Business Models, Shifting to Security Advisors, and Thriving for 25+ Years

The Money's In The (business) Model

Future-proofing your business model, capacity planning, and AM billables: Agency Q&A with Karl Sakas

In this insightful Q&A session, Karl Sakas addresses the critical aspects of capacity planning, business strategy, and service offerings. Agency leaders are provided with actionable insights to reinforce their business models against future uncertainties and to foster sustainable growth by optimizing resources and encouraging team commitment. https://sakasandcompany.com/future-proofing-business-model-capacity-planning-qa-with-karl-sakas/

Why you should shift from selling software to becoming a security advisor with Microsoft 365

This article urges Managed Service Providers (MSPs) to transition from merely selling software to offering comprehensive security advice using Microsoft 365. It lays out the advantages of adopting this approach, the key steps involved, and significant considerations for MSPs looking to position themselves as trusted security advisors in the AI and Copilot era. https://www.pax8.com/blog/becoming-security-advisor-with-microsoft-365/

How to Thrive as a Small Business for 25+ Years

Marking a quarter-century milestone, the author shares twelve practices that have been instrumental in the longevity and success of her marketing agency. These practices span vision, customer focus, innovation, to work-life balance, offering valuable lessons on sustainability and growth for small businesses. https://succeedasyourownboss.com/how-to-thrive-as-a-small-business-for-25-years/

Starting Tomorrow, You Can No Longer Bill for Time

This pioneering article challenges the conventional hourly billing practice, advocating for a transition towards output-based pricing models for marketing agencies and software development firms. Such a shift aims to align billing practices with those in other industries while addressing modern challenges such as AI integration. https://www.ignitiongroup.com/propulsion-blog/starting-tomorrow

9 Financial Challenges Digital Agencies Face and How To Overcome Them

This guide tackles the financial dilemmas digital agencies confront, presenting nine significant challenges from revenue generation to talent retention. It offers practical strategies for agencies to navigate these issues, paving the way for scaling growth and devising successful exit plans. https://parakeeto.com/blog/9-financial-challenges-digital-agencies-face-and-how-to-overcome-them/

They Blinded Me With Science

How Social Media Influences Consumer Purchasing Decisions

This article investigates social media's powerful effect on consumer buying behavior, focusing on tactics such as influencer marketing, targeted ads, and social proof. It underscores the ability of social platforms to exploit human instincts, creating urgency and capitalizing on FOMO to boost sales. https://www.techwyse.com/blog/social-media-marketing/how-social-media-influences-consumer-purchasing-decisions