McKinsey Is Wrong

This week: McKinsey is wrong about something (gasp); more revenue without raising closing ratios; a lovely fantasy about how people behave; gamifying goals; Google Shenanigans; commanding trust; prematurely jumping to solutions; and innovation in personal aviation.

👍💡 What McKinsey got wrong about developer productivity

💡 The engineering team should clearly communicate and prioritize risks to the wider organization.
🤯 Practices like extensive documentation can reduce developer productivity.
🧱 You should focus on a few critical engineering practices like code reviews and monitoring.

Source: https://leaddev.com/process/what-mckinsey-got-wrong-about-developer-productivity

👍💡 Quantifying The Value of Pricing

💡 Raising prices is the easiest and most impactful way to increase your firm's profits.
🤯 Small improvements in pricing skills can increase revenue from proposals by 50-100% without raising closing ratios. 
🧱 You should focus on pricing skills like multi-option proposals to dramatically increase your firm's revenue and profits.

Source: https://s30558.pcdn.co/quantifying-the-value-of-pricing/

💩💡 The Apple Marketing Playbook: Understanding the Psychology

Warning: this article depicts a fantasy about how actual people navigate the world. Try to live in this fantasy world at your own risk.

💡 Apple's marketing strategy transcends product selling to promote a lifestyle and belief system, leveraging brand identity, storytelling, and exclusivity to create a strong emotional connection with consumers.
🤯 The "1984" and "Shot on iPhone" campaigns exemplify Apple's use of storytelling to position itself as a revolutionary brand and to foster a creative community, respectively, impacting advertising history and consumer engagement.
🧱 Recognizing Apple's approach may shift your perspective on the importance of emotional branding, user-centric design, and customer advocacy in building a successful business and brand loyalty.

Source: https://digitalagencynetwork.com/the-apple-marketing-playbook-understanding-the-psychology/

👍💡 Playing Games

💡 The article describes the author's personal method of setting and achieving goals through self-knowledge and creating games that leverage personal strengths.
🤯 The author ranks in the top 1% of people in setting and achieving objectives, according to a business coach.
🧱 Consider applying your strengths to goal-setting in a gamified way to optimize your own or your team's ability to achieve objectives.

Source: https://knighterrant.co/playing-games/

👍💡 How Google Changes Your Searches (A Study of 10,000 Queries)

💡 Google is accused of replacing broad product category searches with specific brand results, but the company denies commercializing organic search results.
🤯 Google's search modifications range from transparent corrections to unannounced changes, potentially altering the intent of queries.
🧱 Understanding Google's search modifications can influence search engine optimization strategies and how businesses approach online visibility.

Source: https://moz.com/blog/google-modifying-searches

👍💡 Does your venture command trust?

💡 Trust is essential for the growth of certain businesses, particularly in industries like law, education, advice, and consulting, where long-term relationships, substantial financial commitments, and intangible value are key.
🤯 Many businesses in trust-dependent industries attempt to circumvent the need for trust through strategies like high-volume digital advertising, large-scale mergers and acquisitions, and brand gaslighting.
🧱 Evaluating trust within your business involves looking for symptoms of trust decay, such as siloed departments and high employee turnover, and addressing them may require seeking external perspectives to identify and resolve trust bottlenecks.

Source: https://www.culturecraft.com/blog/is-your-venture-commanding-trust

🌱 Why Your Solution-Focused Content Doesn’t Motivate

💡 Becoming a recognized authority requires addressing the pain points and problems of one's audience, a step often overlooked in the haste to provide solutions.
🤯 The author admits to previously undervaluing the importance of exploring audience frustrations before presenting solutions, potentially limiting their motivation for action.
🧱 You may need to commit to consistently creating content and building authority to overcome limitations and trade-offs, a process that can expand business opportunities and personal growth.

Source: https://therecognizedauthority.com/solution-focused-content-doesnt-work/

🍋 Personal aviation is about to get interesting

💡 The FAA's proposed MOSAIC rule to deregulate and expand the light-sport aircraft category could make personal aviation viable again through faster innovation and by inducing experimental pilots to use safer aircraft.
🤯 Counterintuitively, the FAA recognizes that less stringent safety standards along a safety continuum can increase overall safety by avoiding over-regulation and by making safer categories of flight more appealing. 
🧱 You should applaud the FAA for this innovative rule change that could transform general aviation while also reflecting on decades of overly burdensome regulations that stifled progress.

Source: https://www.elidourado.com/p/personal-aviation