A Tough 2023?

👍👍 The Good Stuff 👍👍

A More Useful Perspective on the Peter Principle

💡 The Peter Principle suggests that people in a hierarchy rise to their level of incompetence, as success in previous roles doesn't guarantee competence in new ones.
🤯 Viewing the principle less cynically, it can be seen as reaching a point that presents an opportunity for growth rather than a limit of accomplishment.
🧱 Recognizing this growth opportunity can change how you approach challenges and leadership, encouraging the development of new skills rather than providing direct solutions.

Source: https://knighterrant.co/a-more-useful-perspective-on-the-peter-principle/

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

💡 Digital marketing agencies are facing significant challenges in 2023, with many experiencing revenue declines for the first time in five years due to economic headwinds, the end of cheap money, plateauing internet adoption, and increased competition.
🤯 Successful agencies are adapting by becoming deep specialists, early adopters in growing sectors, or perfecting their marketing funnel through founder-led thought leadership content.
🧱 You might consider specializing, targeting emerging industries, or enhancing your content strategy to mitigate market challenges and maintain growth in your digital marketing business.

Source: https://sparktoro.com/blog/why-digital-marketing-agencies-have-it-tough-in-2023-5-minute-whiteboard/

What is the minimum viable authority platform?

💡 A minimum viable authority platform allows audiences to consume content, follow for updates, and discover more work, with options ranging from social media to email.
🤯 Email is highlighted as a particularly effective platform for building authority due to ownership of audience relationships and the ability to engage in one-on-one conversations.
🧱 Combining different platforms, such as email with audio or video, can amplify the power of an authority platform; you should consider this strategy to enhance your online presence and authority.

Source: https://therecognizedauthority.com/minimum-viable-authority-platform/

How Geography Impacts Positioning

💡 Positioning in business is heavily influenced by scientific principles, particularly the optimal level of competition.
🤯 Discovering the balance between having enough competitors to validate a market and not so many that differentiation becomes difficult is crucial.
🧱 Understanding the science of positioning may lead you to reassess market competition and refine your business strategy for better differentiation.

Source: https://punctuation.com/how-geography-impacts-positioning/